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Amber MacArthur

Blogger Profile: Amber MacArthur

Amber MacArthur, better know as “Amber Mac”, is no stranger to tech TV with nearly a decade as one of Canada’s top digital media journalists on the small screen. In addition to co-hosting APP CENTRAL she blogs for Yahoo! Tech, writes a “Trending Tech” column for The Globe and Mail, contributes tech stories regularly to CTV’s CANADA AM, is the best-selling author of Power Friending: Demystifying Social Media to Grow Your Business, and is the founder of MGImedia, a web strategy company based in Toronto. She also speaks throughout the world about social media marketing. Amber Mac is originally from P.E.I. and is the mom of a toddler, Connor, who loves to play with his mom’s iPad.

November 22, 2012
Cesar Milan takes App Central to the park – Season 3 Ep. 21

I’ll admit it.  When I first heard Cesar Milan was in town, I was somewhat skeptical about his canine communication skills.  As a dog lover, it just didn’t seem possible that any one person could …

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November 14, 2012
Missy Peregrym on cyber crime and Twitter tweets – Season 3, Ep. 21

Cyber crime hits the big screen in Cybergeddon, a new drama starring Missy Peregrym (best known as Officer Andy McNally on Rookie Blue). In between scenes, we caught with Missy to chat about her latest …

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November 14, 2012
Cesar Milan takes App Central to the park – Season 3 Ep. 21

I’ll admit it.  When I first heard Cesar Milan was in town, I was somewhat skeptical about his canine communication skills.  As a dog lover, it just didn’t seem possible that any one person could …

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November 9, 2012
iPad Reading with LeVar Burton – Season 3 Ep. 20

Whether it’s his previous role on the miniseries Roots or StarTrek: The Next Generation, LeVar Burton has had a colourful career and is showing no signs of slowing down.  In the 1980s he was best …

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October 31, 2012
The Incredible Hulk meets App Central – Season 3 Ep. 19

On tonight’s show I chat about a few of my favourite things: photo apps, weird but true facts, and superheroes. Let’s start with photo apps. Recently, I stumbled upon an app called Layout, which allows …

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September 29, 2012
Learn to rap, play the flute, and broadcast live on Facebook – Season 3 Ep. 14

This week’s show is all about performing.  It was only a few years ago when tech users fell in love with the Auto Tune app, a handy digital tool to help anyone sing like a …

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September 19, 2012
Buying Twitter followers, Divalicious, and Crime Stoppers

There has been an ongoing debate over the past few months about buying Twitter followers (see my blog on the topic) – is it right or is it wrong? On this episode of App Central …

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September 12, 2012
The future of social networks is micro – Season 3 Ep. 12

There has been a lot of buzz recently about what’s next for the social space online. So far this year, the hottest trend is micro social networks. Unlike Facebook, which serves millions around the world, …

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September 5, 2012
Margaret Atwood joins us to talk Wattpad – Season 3 Ep. 11

The talented Margaret Atwood has a long history on App Central. In fact, the well-known author was one of our first guests when we started the show way back when. During our first chat we …

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July 4, 2012
Dear Photograph, Thanks for the memories – Season 3, Ep. 7

Some blogs are just meant to be, Dear Photograph is one of them. This young, but wildly successful, website features photos within photos, a digital trip down memory lane.
Taylor Jones started the project with one …

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About App Central

APP CENTRAL is an original 30-minute production dedicated to exploring the growing culture and business of apps for Smartphone’s and tablets. Hosts Amber MacArthur and Michael Hainsworth and a team of tech experts help viewers navigate the thousands of apps on the market. APP CENTRAL shares reviews of the latest tech gadgets on the market, delivers star power with Celeb e-Watch as stars offer up their social media, technology, and Smartphone habits, and tackles viewer questions with The Help Desk using real world examples and demonstrations.

Broadcast Times:
BNN: Wednesdays at 8:30 p.m. ET and Thursdays at 9 p.m. ET,
CTV News Channel: Thursdays at 8:30 p.m. ET,
CP24: Sundays at 10:30 a.m. ET,
CTV: Saturdays at 4:30 p.m.,
CTV Two: Saturdays at 6:30 p.m.,

Full episodes are available post-BNN broadcast at appcentral.ca

Read more about the App Central team.

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