By now, most of us have become more than accustomed to seeing our friends birthday notifications pop up on our Facebook page. It almost makes you wonder how the heck we even remembered these occasions …
As media becomes increasingly fragmented and consumers gain more and more control over their advertising consumption, brands and retailers are faced with escalating challenges in having their marketng noticed by potential customers. This is especially …
If you’re a die-hard App Central fan, you may recall the segment where Amber and I reviewed a new app called The Open Label Project, that let users write and append reviews of directly to …
Great design is often as much about what you don’t include as it is about what you do. Nowhere is this more true than in app development. Unfortunately, many retailers and brands simply don’t recognize …
Every day consumers navigate a sea of products trying to decide on those that best suit their needs and much of what influences these decisions can be found on the label of the product itself. …
Augmented reality is the term used to describe the overlaying of digital information and media onto the physical world and a host of new apps are bringing this amazing technology right to your smart phone. Increasingly, marketers are …
One of the most common consumer complaints is the tedium of waiting in long check-out lines to pay for purchases. Fortunately, mobile point of sale systems, such as those used in Apple stores are gradually …
The recent recession and the sluggish recovery that’s followed it have given shape to a decidedly more thoughtful consumer. Todays’ shoppers are looking to leverage information wherever possible to make better, more thoughtful buying decisions. …
Online shopping continues to grow leaps and bounds. In fact, online sales are growing at a rate three times greater than brick and mortar stores! That said, certain things, like apparel, are still tricky to …